With the advancement of Internet technology, most people are utilizing the Internet for finding the products they want. For online businesses, e-commerce websites have become very effective. Starting an ecommerce business or expanding your business with an ecommerce website can really spur your sales and increase tangible profits for your company. But to acquire the top rated spots in Google, ecommerce websites should be SEO optimized for specific keywords pertaining to your business. This article attempts to explain how SEO services can increase profits for your e-commerce website.
SEO - An Effective Strategy that Delivers Results
Competition in this field is turning out to be very fierce. To get and stay ahead of your competitors, your e-commerce website needs more exposure to the millions of visitors on the web. It is the quality and quantity of traffic that ensures the success of your online strategy. Here comes the importance of SEO. SEO services have become necessary to improve your e-business substantially.
Search engine optimization effectively helps to enhance the search engine ranking of your website in major search engines at every step. To obtain top positions in the search engine rankings, the site must be optimized for keywords that are relevant to what you do or offer.
To get quality service, partner with a professional SEO company. Prior to giving the projects to them, make sure to discuss the strategies that they will execute for the success of your company. Professional SEO experts in these firms have knowledge and expertise in a broad range of areas. They know what has to be done to secure increased search engine rankings and web traffic to your ecommerce website. Both on page and off page SEO factors are vital to move ahead of competition and establish a strong presence on the World Wide Web.
Considering Both On-page and Off-page SEO to Improve Website Visibility
Taking into consideration all the elements that contribute to the success of your E-commerce marketing campaign, the SEO specialists put together a plan that aligns with the objectives of your website.
� Initial site analysis� Reputation management� Keyword research� SEO copywriting� Article writing and submission� Link building� Localized optimization and blogging� Directory submission services� Blog submission� Online press releases writing and submission� Video content sharing submissions� Social bookmarking services� Social media marketing� Conversion optimization� Pay per click campaign� Complete maintenance package - submission report and tracking
Choose a Reliable SEO Company
A reliable SEO company provides ethical SEO services and brings projects within your target and thus increases profits for your ecommerce website. Your SEO provider would devise a focused SEO plan and systematically implement it to make your ecommerce websites better, and promote them to drive more traffic and generate more sales and profit.
Monday, November 14, 2011
Yahoo!'s New Way to Search- Search Direct
Over the last couple of years Google and to a lesser degree Bing have shared the spotlight when it comes to search. In fact, Yahoo! who above all other brands brought search to the masses has found itself slowly in a death spiral that it finds hard to get out of. Recently, Yahoo! has signed an agreement with Microsoft's Bing to provide search results, however on this innovation Yahoo! goes it alone to bring its customers Search Direct.
What is Search Direct?Well according to Yahoo!'s vice president Shashi Seth, it is something revolutionary in fact he states that 3 words come to mind- Answers, not links! In fact, Yahoo! describes Search Direct as the fastest thing you have ever seen. So what is this amazing innovation? To boil it down Search Direct is actually a combination of both instant search results and answers- showing you choices and instant answers as you type.
For instance, if you typed into the search box Houston A (for Houston Astros) you will see in the instant search box that Houston Astros does come up as the top choice. As being the top choice, an answer box appears to the right of the search showing several items of interest to Astros fans including their next game, their preseason wins and loss, a link for scores, stats and more. In addition, since I only typed Houston A, there are still other options in the instant search box that I can roll over including Houston airport, apartments, aquarium, all of which will give me instant information.
Obviously, for popular search terms, the search tool might be helpful to find information extremely quickly, but as you see below, for more general terms, the instant search might be helpful, but answers are too general, possibly filled with advertisements and too broad to offer any time savings.
I also inputted uncommon keywords for my simple test and generally on the answer part of Search Direct it just states: no suggestions available.
Search Direct is Currently Available to Use in BetaFor those interested in trying out Search Direct, please visit the following link: http://search.yahoo.com/. Right now it is in Beta, but they do offer a quick video to explain how it works and the main advantages of this search tool.
Search Direct for SEO and SEM ProfessionalsI am glad to see that Yahoo! hasn't completely given up on innovating search. While they continue to outsource their back end search to Bing- preferring to focus on usability, I definitely welcome their attempts to shake up search. Generally speaking, the more quick, convenient and fun to use search, the better it is for e-commerce sites and SEO/SEM professionals. Will it have an effect on results or ranking? As of now, there is no evidence to suggest that algorithms will change for this product. One thing to think about is for those professionals that target hot and trendy items; this might be a useful tool to gain more exposure. It seems that trendy searches are the ones that will garner the most attention from Search Direct users. For those with general keywords or less popular keywords traditional search will continue to be the best way for users to find you.
What is Search Direct?Well according to Yahoo!'s vice president Shashi Seth, it is something revolutionary in fact he states that 3 words come to mind- Answers, not links! In fact, Yahoo! describes Search Direct as the fastest thing you have ever seen. So what is this amazing innovation? To boil it down Search Direct is actually a combination of both instant search results and answers- showing you choices and instant answers as you type.
For instance, if you typed into the search box Houston A (for Houston Astros) you will see in the instant search box that Houston Astros does come up as the top choice. As being the top choice, an answer box appears to the right of the search showing several items of interest to Astros fans including their next game, their preseason wins and loss, a link for scores, stats and more. In addition, since I only typed Houston A, there are still other options in the instant search box that I can roll over including Houston airport, apartments, aquarium, all of which will give me instant information.
Obviously, for popular search terms, the search tool might be helpful to find information extremely quickly, but as you see below, for more general terms, the instant search might be helpful, but answers are too general, possibly filled with advertisements and too broad to offer any time savings.
I also inputted uncommon keywords for my simple test and generally on the answer part of Search Direct it just states: no suggestions available.
Search Direct is Currently Available to Use in BetaFor those interested in trying out Search Direct, please visit the following link: http://search.yahoo.com/. Right now it is in Beta, but they do offer a quick video to explain how it works and the main advantages of this search tool.
Search Direct for SEO and SEM ProfessionalsI am glad to see that Yahoo! hasn't completely given up on innovating search. While they continue to outsource their back end search to Bing- preferring to focus on usability, I definitely welcome their attempts to shake up search. Generally speaking, the more quick, convenient and fun to use search, the better it is for e-commerce sites and SEO/SEM professionals. Will it have an effect on results or ranking? As of now, there is no evidence to suggest that algorithms will change for this product. One thing to think about is for those professionals that target hot and trendy items; this might be a useful tool to gain more exposure. It seems that trendy searches are the ones that will garner the most attention from Search Direct users. For those with general keywords or less popular keywords traditional search will continue to be the best way for users to find you.
Ask Yourself This Simple Question. What Defines You?
Most people allow themselves to be defined by things other than who they are. They allow themselves to be defined by what other people think, by circumstances, by many things beyond their control. Or they allow themselves to be defined by their achievements, how much money they make or how successful they are. Perhaps they define themselves by how much education they have or how much power and influence they have. This one is especially prevalent in political circles. Some define themselves or are defined by others according to their station in life. Do they work for that big law firm or major corporation and live in a six thousand square foot home on the lake or the golf course, or do they work at Walmart and live in a trailer park?
None of these things, in truth, define us. In fact, not only do they not make us who we are, most of them are the result of who we are. No, we cannot control what people think. Nor can we always control outside circumstances that are forced upon us. But, we can control how we respond to those things. At this point I would like to stop and ask a simple question. I suggest you reflect upon this question. Don't just dismiss the idea and don't answer immediately, off the cuff, either. Take some time. Reflect upon it. Get alone in a quiet place, away from the hustle and bustle of life and ask yourself this question. What defines you? Or, in the words of a philosophy professor I had back in my college days and we won't go into how long ago that was either, can you tell me who you are without telling me what you are?
I warn you, this is no easy task and it will mess with your head a little. However, I believe the exercise to be of tremendous value. Everything in our lives from business to relationships to our faith and most certainly our sense of self worth, depends upon how we feel about who we believe we truly are. In fact, feelings will probably come closer to the truth than a more pragmatic analytical approach. Most of us have difficulty being honest with ourselves. Perhaps we are afraid of what we will discover if we probe too deeply. We don't always like getting in touch with our feelings. Do it anyway, it's important. How can we be comfortable in the many different relationships we have in life, personal and business, if we are not comfortable with and have not accepted who we are? So do yourself a favor and ask yourself. What defines you?
None of these things, in truth, define us. In fact, not only do they not make us who we are, most of them are the result of who we are. No, we cannot control what people think. Nor can we always control outside circumstances that are forced upon us. But, we can control how we respond to those things. At this point I would like to stop and ask a simple question. I suggest you reflect upon this question. Don't just dismiss the idea and don't answer immediately, off the cuff, either. Take some time. Reflect upon it. Get alone in a quiet place, away from the hustle and bustle of life and ask yourself this question. What defines you? Or, in the words of a philosophy professor I had back in my college days and we won't go into how long ago that was either, can you tell me who you are without telling me what you are?
I warn you, this is no easy task and it will mess with your head a little. However, I believe the exercise to be of tremendous value. Everything in our lives from business to relationships to our faith and most certainly our sense of self worth, depends upon how we feel about who we believe we truly are. In fact, feelings will probably come closer to the truth than a more pragmatic analytical approach. Most of us have difficulty being honest with ourselves. Perhaps we are afraid of what we will discover if we probe too deeply. We don't always like getting in touch with our feelings. Do it anyway, it's important. How can we be comfortable in the many different relationships we have in life, personal and business, if we are not comfortable with and have not accepted who we are? So do yourself a favor and ask yourself. What defines you?
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